Winning Titanium at Cannes by listening at scale

The brief

Unilever needed a global campaign grounded in how real people actually talk about care, not how a segmentation deck says they do. Traditional research cycles could not keep pace with the creative timeline.

What Vurvey did

Real human voices, at AI scale. Vurvey's People Model gave Unilever's teams a living population of consumers to brief against — video-first responses, synthesized overnight, traceable back to the individual human behind every insight.

The outcome

The work won the Titanium Lion at Cannes Lions 2025 — advertising's award for category-breaking ideas — and took 1st place in Artificial Intelligence at the I-COM Data Creativity Awards 2026.